Running a Facebook group for your business can be a huge way to bring together people who are your ideal client. However, most people just dive right in and learn the hard way that things don’t always go as planned. Check out these 5 tips for managing your Facebook group!
When I first started my first Facebook group there were pretty much no rules. In my mind I wanted people to feel free to express themselves freely and thought they would automatically know that this was my space and be respectful. Unfortunately that led to me being taken advantage of as a group owner and my former group becoming a marketplace instead of a place for community and relationship building.
When I moved onto my second group(hey that's where you are now!) I tried some different sets of rules and eventually found that with the increasingly fast growth of my group having a promo free for all was not working for my group so I introduced the promo threads and guest speakers opportunities.
No matter what you decide your group rules should be, make sure you have them when you start or implement them ASAP. Rules are there to help protect the vibe and atmosphere of the community that you are building. Make sure your unique set of rules are easy to find in the group description and even as an "announcement" within the group.
Set time aside
My first big mistake in my first group was thinking once people joined they would just chat and post all the time. I sat back and just expected it to run itself. I was so wrong. For your group members to engage and show up, YOU need to engage and show up every single day in some way. You can schedule posts like crazy but you also need to pop in once a day or every other day to reply to comments, comment on other people’s stuff, etc. It takes time to grow the group, time to engage, and time to manage a Facebook group
You are so flipping excited to start your group! You've put a ton of work into setting it up, creating content, and you know that it is going to be FIRE but when you go to promote it or post you hear crickets! Stay consistent my friends. Growing your group from nothing can be a daunting and discouraging task but sooooooo worth it. If you keep showing up, your members will too!
Make a plan
When are you going to post?
How will you attract new members?
How will you keep current members engaged and interested?
Create a plan.
Start slow if it is overwhelming, just 2-3 days at a time but work to slowly build up so you don't have to schedule posts every few days. I personally like to get an outline for my group for about 3-4 weeks in advance so I know what I'm going to talk about, questions I'm going to ask, themes I may have, lives I might do, and what I want to focus on helping my people with.
All groups go through cycles
Know that all groups go through cycles of highs and lows.
There will be a time when your group is super engaged, people are posting, interacting, and you feel on top of the world because people are giving and receiving value and your community is everything you dreamed it would be.
There will also be a time when your group goes quiet, numbers go down, and it will feel like you are posting for crickets.
Every single group goes through these cycles. I have never been apart of a group that hasn't so just know that it is normal and that as long as you stay consistent and keep planning, things will go back to those highs again!
Do you run a Facebook group? Tell us about it in the comments!